Russia gets addicted to chocolate
While there are many reasons to, at the very least, question capitalism, the one thing it definitively brings is the ability to track trends in various industries. This is something to think about when reading this article about the popularity of novelty chocolate. From the article:
Marketing agency Kachalov and Co. said the Russian retail market for premium chocolate has grown from a value of $15-$17bn in 1990 to $300-$330bn in 2003.
That’s a lot of chocolate to consider, even if some of it is in the shape of a chocolate portrait of president Vladimir Putin, chocolate telegrams, business cards or even tennis rackets.
A company named Confael is one that should be watched in the coming years. Money is sure to attract interest from other major chocolate companies.
I believe a Russian company was awarded a prize for best truffles at the Paris Salon du Chocolate. Not sure whether it was Confael. Interesting article.