What is old is new again . . .


pf_payday_avalanche.jpgI find it funny - laugh out loud funny, in fact - when companies introduce a “new” product that isn’t so new. It happens all the time with everything from cartoons (take He-Man and the Masters of the Universe - it was an 80s cartoon, then a live action flick and then got breathed new life in the early 90s. Then a new He-Man series premiered in 2002 and a new live-action movie is supposedly forthcoming . . . ) to movies (The Parent Trap, Sabrina, The Good, The Bad and the Ugly - to name a few) to candy . . .

Candy? you ask . . .

Yes, candy. Like the chocolate covered PayDay bar. It was part of the line in the late 70s or early 80s. It earned the distinction of being a favorite of my husband’s. However for years and years, it was absent from the lineup. But sometime last year it returned, though I was unable to locate it at the time. Then recently I finally located a similar “healthy” version called PayDay Avalanche. Apparently there is larger lineup of PayDays out there then I see usually - check out the lineup here.

Photo courtesy of PayDay website.



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I’m pretty sure the old chocolate Paydays were real chocolate. The new “avalanche” variety is mockolate. There was a limited edition about 18 months ago before the release of the Avalanches that did have real chocolate on it … I could only find it in King size and then it was gone.

Cybele, I’ve read that around the Internet too but the Avalanche on my desk does list chocolate as an ingredient.