Sugar Savvy

M&Ms has a history of movie tie-ins — at least, I know they’ve done tie-ins with Star Wars and Pirates of the Caribbean in recent years. The Star Wars campaign brought us the Dark M&Ms, which are now part of the permanent lineup. The white chocolate Pirate Pearls didn’t fare quite as well.

This year, the big blockbuster is Indiana Jones and the Crystal Skull. The bag features Green, who obviously has the hots for Dr. Jones. Hey, it’s Harrison Ford, so I totally get it. It also features phrases like “Dig New Mint Crisp M&Ms” and “Get ‘M’ Before They’re Lost.” On the back are two “arti-facts.” Mine are:

1. Green made her first TV appearance in 1997 (I remember this!).
2. The Mola Ram character doesn’t make his first appearance in Temple of Doom until an hour into the movie.

Inside the bag, the M&Ms feature a skull, Indy’s hat, a pyramid, a compass, and a face/mask. Each design incorporates the classic ‘m’ somehow. They’re more than a little irregular, and aren’t all that pretty. They come in various sizes, ranging from tiny to very large, and are lumpy and bumpy.

As for the taste — well, if memory serves me correctly, these taste almost just like the Mint M&Ms that were out for the Christmas season. That’s not a bad thing. It’s a semi-sweet chocolate with a fairly strong mint flavor. The difference is, of course, the crisp. I really like the crisp; it adds fun texture and a burst of salt. The crisp leads these to one-up the Christmas Mint M&Ms.

I like these, though I don’t think I would buy them often. It would be nice if they were added to the holiday line-up, when I seem to crave mint the most.