Limited Edition Thingamajig
Have you ever eaten a Thingamajig? Have you ever seen one? Chances are you may not even know it existed.
A Thingamajig is a limited edition candy bar made by Hershey’s similar in style to the Whatchamacallit. The Whatchamacallit label reads “peanut flavor crisp, caramel, and rich chocolatey coating,” whereas the Thingamajig boasts “made with chocolate, cocoa crisps, and peanut butter.” Right away I note a few differences: (i) the Thingamajig is made with actual chocolate unlike the Whatchamacallit which is “mockolate,” (ii) the Thingamajig is a chocolate bar with peanut butter while the Whatchamacallit is a peanut butter bar with caramel.
The Thingamajig has a strong peanut butter smell, which reminds me of a Butterfinger. Inside is a layer of chocolate crisp rice topped with a layer of peanut butter. The crisps make the bar very light and airy but do not impart much chocolate flavor. The flavor of the peanut butter layer only comes through very mildly towards the end of a bite. I was pretty underwhelmed with this bar, it contains very promising ingredients but none of them stand out and the overall experience is rather boring. There are better chocolate/peanut butter combination bars on the market.
If you would like to do your own taste test, you can currently find Thingamajigs at Walgreens.
While I found the Thingamajig an appealing and certainly unique bar, I agree, it’s not Hershey’s best effort.
One small point of contention - the coating on it is “made with chocolate” but not actually considered chocolate by the FDA’s Standards of Identity. It’s as fake as the Whatchamacallit - it contains additional vegetable fats. (I feel strongly that Hershey’s is misleading in the way it labels its products.)